Our methodology begins with an in-depth analysis of your GTM performance across ten key areas, benchmarking your strategies against industry frontrunners. This thorough assessment identifies opportunities for enhancement in both your product/service offerings and distribution strategies, ensuring they meet ideal customer needs and stand out in the competitive landscape.

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Key Components of Our Approach:

• Distribution Innovation: We identify and establish partnerships with complementary suppliers who already have relationships with your target customers. Leveraging our extensive network, we create efficient and effective GTM collaborations that open new avenues for growth.

• Product Innovation: By pinpointing opportunities for internal development or external partnerships, we help you create products that fulfill unmet market needs. This includes optimizing product pricing, packaging, and bundling to deliver unique value propositions that set you apart from competitors.

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RevOps: Integrating Strategy and Operations for Revenue Optimization

Revenue Operations (RevOps) serves as a strategic framework that unifies people, processes, and technology to maximize your organization's revenue potential. By breaking down silos between sales, marketing, and customer success teams, RevOps fosters a cohesive and efficient revenue-generating process.

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The Four Pillars of RevOps

1. Operations: Streamlining processes to enhance efficiency and remove bottlenecks within your GTM teams.

2. Enablement: Providing comprehensive training, resources, and support to empower your teams and boost their performance.

3. Insights: Utilizing data-driven insights to inform decision-making and refine your GTM strategies.

4. Tooling: Managing and evolving your technology stack to automate and support essential revenue processes.

The Importance of RevOps:

• Growing Significance: The role of VP of Revenue Operations has seen a 300% increase in the past 18 months, highlighting the critical importance of RevOps in modern business success.

• Seasoned Experts: Approximately 23% of RevOps professionals have over a decade of experience, bringing deep expertise and strategic insights to your organization.

• Enhanced Performance: Organizations that align their GTM teams experience 19% faster growth and 15% higher profits, underscoring the value of a unified revenue strategy.

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GTM Strategy: Your Roadmap to Market Leadership

Our Advantary GTM Assessment offers a detailed evaluation of your revenue-driving activities, including:

• Sales Cycle, Processes, Deal Velocity, and Key Performance Indicators (KPIs)

• Sales and Marketing Organizational Design and Handoff Procedures

• Sales Tools, Training, and Enablement Programs

• Channel Strategy, Programs, and Enablement Initiatives

• Systems and Platforms Utilized (e.g., Salesforce, Marketing Automation Tools)

• Customer Content Marketing and Communications

• Demand Generation, Events, and Campaign Strategies

• Marketing Tactics, including Social Media, Search Engine Marketing, Analyst Relations, and Public Relations

• Advertising, Media Planning, and Creative Development

• Strategic Marketing, Messaging, and GTM Planning

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By benchmarking your company across these ten GTM execution categories against over 100 assessed companies, we provide actionable insights to elevate your market position.

 

Proven Success Stories

Our partners have a track record of driving significant growth:

• SaaS Division Launch: Assisted a NASDAQ-listed company in launching a SaaS division, resulting in over $100 million in new revenue.

• Startup Success: Facilitated a $10 million resale deal between a startup and a NASDAQ company.

• Rapid Growth to IPO: Guided a startup to achieve $100 million in revenue and an IPO within three years.

• Strategic Joint Ventures: Developed a $5 million joint venture with a leading tech media company.

• Pharmaceutical Sales Expansion: Led sales for a pharmaceutical distributor, growing revenue from inception to $600 million in six years.

• Specialty Group Purchasing Growth: Drove revenue growth for a specialty group purchasing organization, resulting in $1 billion in contract sales.

• SaaS Acquisition: As head of sales for a SaaS-based electronic medical record business, tripled the user base, leading to a $100 million acquisition, which was subsequently acquired again for $2.1 billion by a pharmaceutical manufacturer.

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Mobilize Your Leadership for Unprecedented Growth

Unlock your organization's full potential with Advantary's Corporate Growth Practice. Contact us today to embark on a journey toward sustained revenue growth, increased profits, and strategic success.

Remember, revenue is more than a metric—it's the lifeblood of your business. Let us help you invigorate it.